Worm

I have a worm in my body...
No.. it doesn't live in my large intestine
It's a little green worm that travels throughout my body..
Wherever it decides to land, it starts hurting...
Why does the little green worm live in me?
Have no idea...
May be I love Physical Therapy in my subconscious  so much that  it makes the little worm move up and down in my body, making some business for PT offices?

Anyone wants to adopt a little green worm?

I can give it up wholeheartedly and get a break from all this PT business!

Influence

What does it mean to be an influencer?

6.2% of people create 80% of influence.

It's about expertise and trust not popularity.

influence: the ability to drive to take action

People who can drive action for business... how do u find those people and what do u tell them!?

Social actions:
Clicks
Chat
...
The Klout Score...Marketing is interested in early adopters and who can propel a strong population. People who can create content and become your advocates.

But the question is how to find that few people who can be the great fit for the company?
Reach out with an ad... influencers know how to find difference between ads

Eg used for Launch of Audi where they could test drive the car and giving them a chance to talk to others about the car... bloggers took picture of the car and gave each other a turn.

How to find your influencers?
U have 2 find someone that can benefit from that information and u should recognize his contribution
Klout Squad emblem
It is about showing them that u recognize their contribution.

How to raise your Klout score?
It is about how much people react to you when you talk online.It is about engagement!
You should have a view of how to engage...